STEP 01
Content map
Search terms grouped into topic clusters, ranked by opportunity. Pillar pages and supporting articles. Volume and difficulty data per term. So you know which terms actually move the business.
UEO
You don’t know which search terms to focus on.
UEO is Universal Engine Optimization — the new SEO. It covers traditional search engines, AI answer engines (the Overviews kind) and generative engines (the ChatGPT kind). Most teams know it matters and don’t know where to start. Keyword tools spit out spreadsheets. Audits pile up. The gap between “what should be on the site” and “what is” never gets closed.
The solution
Our comprehensive UEO report.
The UEO report tells you exactly what to do next. It maps what should be on your site, grades what is, and reconciles the gap into a prioritized action list.
Not a 400-row keyword spreadsheet. Not a 50-page slide deck. Three documents you can hand to a writer and start shipping against.
What you’ll get at launch
Three documents. One strategy.
Each deliverable stands on its own. Together they’re a complete strategy you can start executing against immediately.
STEP 02
Surface audit
Every URL on your site, read and graded. Reasoning shown. Projected lift estimated. Sortable, filterable, hand-to-a-writer ready.
STEP 03
Reconciliation list
Map plus audit, reconciled. Search terms you don’t yet cover: briefs for new content. Existing pages: a verdict — update, expand, cut or leave — with briefs for the first two and a redirect map for the third.
By Invitation.
The UEO report is in build. Check back for launch details.