PASS 01
Substance
Does the piece have a real point of view? Are the claims defensible? Are the examples specific instead of vague? Most generic drafts fall apart here; this pass rewrites them.
Content
You want more content than your team can create.
Every team has a content backlog longer than the calendar. Writers are expensive, slow, or both. Generic AI output reads like generic AI output. The pieces you actually want written rarely get written.
The solution
Our best-in-class content generator.
The content generator drafts articles in your voice, edited in multiple passes, ready to publish. A voice document built from your founder’s actual writing sets the bar; every draft is rewritten against it sentence by sentence.
You set the brief. We do the writing. You stay in control of what ships.
What you’ll get at launch
Three passes. One voice doc. Finished pieces.
The pipeline is the product. Each pass exists because skipping it shows up in the output.
PASS 02
Voice
The voice document is built from your founder’s actual writing — talks, blog posts, podcasts. The draft is rewritten against it. Cadence, vocabulary, the specific things this brand says and doesn’t say.
PASS 03
Engagement
Does the lede earn the next paragraph? Does every section open with a sentence that pulls the reader forward? Does the piece end somewhere — or just stop? The final read-aloud pass.
By Invitation.
The content generator is in build. Check back for launch details.