STEP 01
Map the room
The reporters who cover your category. Their recent bylines, open beats, and public preferences for what they want pitched and how. A real read of who matters and why — not a media-list export.
PR
You want to be featured in the news.
Earned coverage moves the way buyers and investors and recruits think about you. But pitching is slow, relationships take years to build, and a press-release blast into a thousand-person list mostly gets ignored.
The solution
We’ll identify and pitch press contacts for you.
The PR offering maps the reporters who actually cover your category, builds angles around what they’re writing about, and pitches them one at a time — not a blast into a media-list export.
You see the pipeline. Who’s been pitched, who’s replied, who’s on a follow-up. No black box.
What you’ll get at launch
Map. Angle. Pitch.
Three steps. Three artifacts. A pipeline you can see end-to-end.
STEP 02
Build the angle
A story each reporter could plausibly write, with you as the source. Built from what they’ve already covered, the broader category shift it ladders to, and the data or experience you have that nobody else does.
STEP 03
Pitch one at a time
Personal outreach with a real reason this reporter would care about this story right now. Followed up when warranted, dropped when not. You see the live pipeline.
By Invitation.
The PR offering is in build. Check back for launch details.